More calls. More booked jobs. No marketing hire.
Beazy Marketing builds the website, CRM, email system, and follow-up automation that turns inquiries into revenue. We work with owner-operated businesses that need marketing handled, not advised on. $2M+ in tracked client revenue across 250+ projects over 7+ years.
1,255 contacts, 7 segments, zero spam complaints. (Mailchimp Email Benchmarks, 2024: 21.33% avg open rate, 2.62% avg CTR)
Investment Fund Case StudyEquivalent to $60,000+ in paid clicks at plumbing's $10 average CPC. Built on service area pages and technical SEO, not ad spend. (Google Search Console, 2026; LocaliQ Home Services Benchmarks, 2025: $10.49 avg CPC)
Plumbing Company Case StudyEvery new client enrolled, onboarded, and followed up automatically. No admin hours. No dropped leads at any volume.
Online Coaching Case Study6 GEO-optimized sector pages, 30+ curated reviews. She booked. (Client-reported referral, verified 2026)
CPA Practice Case StudyHave you been burned by a marketing company before?
Most service business owners have hired at least one agency that overpromised and underdelivered. Monthly invoices with no clear results. Reports full of metrics that do not connect to revenue. A website you cannot update yourself. This is the standard agency experience, and it is why most business owners stop trusting marketing companies entirely.
"I'm paying every month and nothing is happening."
You signed a contract. You get a report once a month. Traffic went up, supposedly. But the phone is not ringing more than before. You ask for specifics and hear "SEO takes time." Six months in, you cannot point to a single new customer that came from their work.
"I don't even own my own website."
Your domain is registered in their name. Your site is hosted on their server. You want to switch providers and discover you would need to rebuild everything from scratch. Some agencies change your Google Business Profile listing when you try to cancel.
"The reports don't mean anything to me."
Impressions. Domain authority. Bounce rate. A dashboard of numbers with no connection to booked jobs. One of our clients had 724,000 impressions in 90 days with a 0.15% click rate. The previous agency called the impressions a win.
"They use the same strategy for every client."
Your business gets the same template as every other client. Nobody looked at how your actual customers find you. Service pages with 150 words while competitors publish 1,200. The agency runs one playbook because they manage 200 accounts with the same junior team.
"I can't even update my own website."
A wrong phone number on your homepage. An outdated address. You email them Tuesday. The following Monday, still wrong. You are paying monthly for the privilege of not being able to touch your own business information without submitting a ticket.
"You're attracting the wrong calls and wasting ad budget."
No negative keywords. Broad match by default. Your ads are showing to people who will never buy from you. No conversion tracking installed, so you cannot tell which clicks turned into calls. The money goes out. Nothing measurable comes back.
If more than two of these sound familiar, the problem is not marketing. It is how most agencies operate.
What happens when marketing falls through the cracks?
Leads come in but follow-up takes hours. Past clients sit in a list no one touches. The website looks fine but nothing behind it captures, routes, or converts inquiries. The gap between getting found and getting paid is where most businesses lose revenue.
You have a website. You might even have a CRM login somewhere. But nothing connects. A form submission sits in an inbox for three hours. A past client who would hire you again never hears from you. Your Google listing has the wrong phone number.
These are not marketing strategy problems. They are systems problems. The fix is not more content or a bigger ad budget. It is connecting the pieces you already have into something that runs without you watching it.
What does a complete marketing system include?
Five connected pieces: a website built to convert, a CRM that captures every lead, automated follow-up sequences, review generation after every job, and local SEO that keeps you visible. Each matters. Together, they close the gaps where most businesses lose jobs.
Website built to convert
Fast, mobile-first, structured around calls and form submissions. Not a portfolio piece. A working tool that qualifies visitors before they pick up the phone.
CRM that captures every lead
Every call, form, and text goes into one place. No shared inbox. No sticky notes. No leads falling through because someone forgot to check email.
Automated follow-up
When a lead comes in, they hear from your business in minutes. Automatic text and email sequences handle first contact while you are on a job site, in a meeting, or with a client.
Review generation
After every completed job, a text goes out asking for a Google review. Consistent review volume is the single highest-leverage factor for local search rankings. (BrightLocal Local Consumer Survey, 2024)
Local SEO
Your business shows up when someone in your area searches for what you do. Technical signals, content, and citations that move rankings for local service businesses.
Can AI actually send clients to your business?
Yes. We built sector-specific pages for Nelson Huang, CPA in Vancouver. A physiotherapist asked ChatGPT for an accountant serving health professionals. ChatGPT cited Nelson's page. The physiotherapist booked. That is a real client from an AI referral, not a Google search.
Nelson Huang has been a practicing CPA in Vancouver since 2008. When we built his website, we created six pages targeting specific client types: health professionals, lawyers, realtors, contractors, life coaches, and non-profits. Each page speaks directly to the tax needs of that profession.
Most accountant websites have one generic "Services" page. Nelson's site has six specific ones. When a physiotherapist asked ChatGPT "find me an accountant who works with health professionals in Vancouver," the AI matched that query to Nelson's dedicated page. The physiotherapist booked. (Client-reported referral, verified 2026)
62% of pages cited in AI Overviews do not rank in the traditional top 10. (Kevin Indig/Gauge, 2025, 18,012 verified citations from 1.2M AI responses) ChatGPT draws 44% of its citations from the first third of a page. Content that leads with a direct answer gets cited. (Kevin Indig/Gauge, 2025) The takeaway: specific, credible pages get cited by AI whether or not they rank #1 in Google.
What types of businesses do you work with?
Owner-operated businesses that need marketing handled, not advised on. If you do not have a marketing department and do not want to hire one, that is exactly who we work with. Our clients include professional services firms, trades companies, coaching businesses, clinics, and food businesses across Canada.
We do not specialize in one industry. We specialize in one type of business: the owner who runs the work and needs someone to run the marketing system behind it. The system is the same across industries. Website, CRM, automation, follow-up, SEO. The details change. The structure does not.
Current and past clients include plumbing companies, CPAs, investment funds, online coaches, medi spas, painters, food businesses, and auto repair shops.
Who runs your marketing?
Chasen Mushiana. Fractional marketing operator based in BC. Seven years building marketing systems for service businesses. No account managers. No handoffs. Direct operator work with a small number of clients at a time.
I work with a small number of businesses at a time. Not because of capacity limits. Because this work requires knowing your business specifically. Where leads are dropping. What your best customers look like. What follow-up gap is costing you jobs.
There is no account manager passing your work to someone else. I build the system, I run the system, and I report on the results directly.
What should you know before working with us?
Website and CRM setup typically takes 3 to 6 weeks. SEO results start showing in 3 to 6 months as Google indexes new content and local signals build. Automated follow-up produces immediate improvements in response time from day one.
Ongoing SEO (content, technical fixes, local citations), CRM updates, automation maintenance, monthly reporting with real numbers, and priority support. The retainer keeps the system running and improving after the initial build.
Yes. We work with service businesses anywhere. SEO targeting, CRM setup, and automation are not location-dependent. We have worked with clients across multiple provinces and countries.
Where is your marketing system leaking leads?
Book a 30-minute call. We will look at your website, lead capture, follow-up process, and local rankings. No pitch deck. No jargon. An honest look at where the gaps are and what is worth fixing first.
Get your free growth audit →Last updated: March 2026