Website Support Case Study: Starfish Communications
How Beazy Marketing helped Starfish Communications build a professional online presence
Introduction
Greg Wold and Lili Derk founded Starfish Communications after working with some of BC’s and Alberta’s top ad agencies. With over 20 years of experience in graphic design, branding, and communications, they built a business known for delivering on-time, on-budget quality to organizations across Greater Vancouver. But even design professionals need support with their own web infrastructure. When Starfish needed hosting, speed improvements, and reliable ongoing updates, they turned to Beazy Marketing.
Client Background
Starfish Communications Ltd., incorporated in 1996, is a full-service graphic design and communications firm based in the Vancouver area. Their services span web and digital products (website design, ads, social media), print and marketing materials (event marketing, print ads from newspaper to billboard), branding services (logos, business cards, brand identity packages, style guides), and content writing and editing.
The company name reflects their Vancouver roots and west coast identity, "starfish" represents the star quality they bring to every project, combined with their love of the ocean and the contemporary, unique feel they wanted for their brand. Greg handles senior design work while Lili specializes in content writing and communications strategy.
The Challenge
As a design agency, Starfish Communications understood the importance of a well-built website better than most. But like many businesses focused on serving their clients, their own web infrastructure needed attention. They were dealing with hosting reliability concerns, website speed issues affecting user experience, and the need for quick, responsive updates when changes were required.
They needed a web partner who could handle the technical backbone, hosting, performance optimization, and ongoing maintenance, so they could focus on what they do best: creating outstanding design and communications work for their clients.
Frequently Asked
Does Beazy Marketing offer website hosting and maintenance?
Yes. Beazy provides managed WordPress hosting, ongoing maintenance, speed optimization, and responsive support for content updates. Starfish Communications has been a maintenance client for several years, with all site updates, security patches, and performance monitoring handled by Beazy.
What does ongoing website maintenance include?
Beazy's ongoing website support includes security and plugin updates, speed monitoring and optimization, content updates on request, and technical support for any issues that arise. Clients like Starfish Communications and White Owl Energy rely on this so their internal teams can focus on core work instead of managing a website.
What We Delivered
We provided Starfish Communications with comprehensive web infrastructure support that keeps their site fast, reliable, and up to date.
We migrated Starfish Communications to reliable, managed hosting that eliminates the downtime and performance concerns they had been experiencing. The hosting setup is optimized for speed and security, giving their site a solid technical foundation.
We performed a thorough speed audit and implemented optimizations to ensure starfishcom.ca loads quickly for visitors. For a design agency whose work is visual, fast load times are critical, potential clients need to see their portfolio without waiting.
We provide responsive ongoing support for content updates, design changes, and technical needs. When Greg or Lili need something updated on their site, they get quick turnaround, matching the same on-time, on-budget standard they deliver to their own clients.
Timeline
The hosting migration and speed optimizations were completed efficiently, with minimal disruption to the live site. Ongoing support continues on a regular basis.
Results
Starfish Communications now has the reliable web infrastructure their business deserves. Their site loads faster, their hosting is stable, and they have a responsive partner for any updates or changes they need. This lets Greg and Lili focus entirely on their clients without worrying about their own website’s performance.
The partnership demonstrates that even experienced design professionals recognize the value of having a dedicated web team handling the technical side of their online presence.
What Starfish Communications secured was their time back. For a design agency, a slow, unreliable website is a credibility problem, you cannot sell design services from a site that does not perform. With a fast, reliable web presence and a partner who handles technical needs on demand, Greg and Lili operate with a web infrastructure that reflects the standard of work they deliver to their own clients.
"Beazy has been extremely helpful with helping me with my website from hosting, to speed improvements, to general knowledge and quick updates that were needed. Chasen is always quick to respond to any request."
Deliverables
Ready to Transform Your Business Online?
Let’s build something that matches the quality of your work.
Get in Touch