E-Commerce Optimization Case Study: MoveRays
How Beazy Marketing helped MoveRays build a professional online presence
Introduction
Gord Nagra is the Director of MoveRays, a company on a mission to help parents navigate their children’s digital learning with purpose. MoveRays combines a digital content moderation app with physical fitness products, bridging the gap between screen time and real-world activity for the next generation. As the company scaled, their website needed to keep up, faster load times, a better online store experience, and a platform that could support their growing product line. That’s where Beazy Marketing came in.
Client Background
MoveRays, branded as "Inspired Generation", operates at the intersection of digital learning and physical fitness for children. The company’s flagship product is the MoveRays Focus App, a tool designed to help parents track and moderate their child’s digital learning in less than a minute a day. Alongside the app, MoveRays sells physical fitness products including hand grip strengtheners, volleyball equipment, fitness resistance bands, and air pumps.
Based in Vancouver, BC, the company’s philosophy centers on creating well-rounded early learning experiences coupled with meaningful, impactful real-world activities. They’re actively building a community of parents who want to be more intentional about how their children engage with technology.
The Challenge
MoveRays had an existing website and online store, but performance issues were holding them back. The site was slow, which meant potential customers were dropping off before they could explore the product line or learn about the Focus App. The online store needed improvement to provide a smoother shopping experience and support the company’s growing inventory.
Gord’s expectations were clear: make the website faster, improve the online store, and deliver everything on time and within budget. He wasn’t looking for a complete redesign, he needed targeted improvements that would make a real difference in user experience and conversion.
The Rebuild
The Website, Before and After
Frequently Asked
Can Beazy fix a slow or underperforming e-commerce website?
Yes. Beazy Marketing has rebuilt e-commerce websites to improve speed, store UX, and conversion performance. The MoveRays project started as a speed optimization and store improvement contract and became a full site rebuild when the audit revealed that targeted fixes would not deliver the improvement the business needed.
What does an e-commerce website rebuild include?
An e-commerce rebuild from Beazy includes a full site speed audit, store UX improvements, product page structure, checkout optimization, and a clean codebase that the client can manage. The MoveRays rebuild was delivered on time and within the original budget despite expanding in scope.
What We Delivered
We focused on the two areas that would have the biggest impact: site speed and the online store experience.
We performed a comprehensive speed audit of the MoveRays website and implemented optimizations to dramatically improve load times. Faster pages mean lower bounce rates, better user engagement, and improved search engine rankings, all critical for an e-commerce business competing for parents’ attention.
Rather than simply patching the existing store, we rebuilt the e-commerce experience to provide a cleaner, more intuitive shopping flow. The improved store makes it easier for parents to browse products, understand what they’re buying, and complete purchases without friction.
What started as targeted improvements turned into a more comprehensive rebuild. When we assessed the existing site, we determined that recreating the entire website would deliver significantly better results than making incremental updates. Gord’s review noted that we "recreated the entire website rather than making updates when the contract was just to update", we went above and beyond because it was the right thing to do for the project.
Timeline
The project was delivered on time and within the original budget, despite the scope expanding to include a full site recreation. We absorbed the additional work because delivering the best possible result for the client was the priority.
Results
MoveRays now has a faster, more professional website with an improved online store that supports their mission and growing product line. The speed improvements mean parents can quickly learn about the Focus App and browse fitness products without the frustration of slow load times.
The full site recreation delivered far more value than the original scope called for, giving Gord and his team a stronger digital foundation for scaling MoveRays as they continue to build their community of intentional parents.
MoveRays secured what Gord needed: a website that matched their brand's ambition. A full site recreation delivered within the original budget for a speed optimization contract is a direct result of the team identifying what would actually move the needle rather than doing the minimum asked. The site now serves MoveRays' growing community of parents and educators without the friction the old platform created.
"Beazy Marketing delivered the project of making our existing website faster and improving the online store on time and within budget. Beazy recreated the entire website rather than making updates when the contract was just to update the website."
Deliverables
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