Hara & Co.
How a BC law firm modernized its digital presence to attract skilled legal talent in a competitive hiring market
When You Are Competing for Talent, the Website Is Part of the Pitch
A law firm's website is not just for clients. It is one of the first things a prospective associate or articling student looks at before deciding whether to apply. In a market where skilled legal professionals have options, a dated or generic digital presence signals a firm that has not invested in its own brand. That signal can cost you candidates before the conversation starts.
Hara & Co. came to Beazy with a clear mandate: the website needed to reflect where the firm was heading, not where it had been.
A BC Law Firm Ready to Grow
Hara & Co. is a British Columbia law firm with an active practice and a clear focus on the quality of its work and team. The firm has maintained strong client relationships on a maintenance and ongoing retainer basis through Beazy since coming on as a client.
The leadership decision to prioritize talent acquisition as a strategic goal made the website project particularly focused. Every design and copy decision was made with the target audience in mind: legal professionals evaluating whether this was a firm worth joining.
Dated Site. Strong Firm. Wrong First Impression.
The previous website had not kept pace with the firm's actual positioning. The design was dated, the copy was generic, and there was no section that spoke directly to prospective talent. A candidate researching Hara & Co. online would not find anything that communicated firm culture, team values, or what it looks like to build a career there.
In a legal hiring market where top students and junior associates research firms online before making contact, this gap was a real problem. The firm had a strong reputation internally. Externally, the website was not telling that story.
Before
- Dated website design that did not reflect firm positioning
- Generic copy with no tone of voice or differentiation
- No talent-focused section or recruitment messaging
- No visible firm culture or team values
- Poor mobile experience
- Missing trust signals relevant to talent acquisition
After
- Modern, professional redesign that matches firm quality
- Clear brand voice throughout all copy
- Dedicated careers section addressing prospective talent
- Team and culture messaging built into the site architecture
- Mobile-optimized across all pages
- Credibility signals relevant to both clients and candidates
The Rebuild
The Website, Before and After
A Site That Works for Both Clients and Candidates
Full Website Redesign
We rebuilt the site from the ground up with a clean, professional design appropriate for a BC law firm. The visual language communicates stability, competence, and modern practice. No dated stock imagery, no generic legal boilerplate. The design signals that Hara & Co. is a firm that takes its brand seriously.
Talent-First Messaging
The primary ask was attracting good people. We structured the site to speak to that audience directly. This included a careers section that communicates firm values, the type of work candidates can expect, and what makes Hara & Co. a place worth joining. Prospective associates now land on a page that tells them something meaningful about the firm instead of sending them to a generic contact form.
Brand Voice and Copy
Every page was written with a consistent, professional tone that reflects a firm confident in its positioning. The copy is precise, not inflated. It explains what the firm does and what it stands for without the generic legal language that makes most law firm websites interchangeable.
Mobile Optimization
Legal professionals research on their phones. The redesigned site performs well on mobile across all key pages, including the careers section and practice area pages. A candidate reviewing the site on their phone gets the same quality experience as on desktop.
Hiring Is Marketing. Treat It Like One.
Law firms often think of their website as a client acquisition tool and nothing else. Hara & Co.'s leadership understood something different: the people you hire shape the firm as much as the clients you serve. A website that cannot attract good candidates is leaving talent acquisition to chance.
The redesigned site gives Hara & Co. a digital presence that works in both directions: it builds client confidence and it gives prospective team members a real picture of what the firm is. That second function is one that most law firms ignore. It should not be.
Frequently Asked
Does Beazy build websites for law firms?
Yes. Professional services websites, including law firms, require specific design decisions: a clean and authoritative visual style, precise copy that establishes credibility, clear service area or practice area pages, and trust signals appropriate to the audience. For firms focused on talent acquisition, we also structure careers and culture messaging to speak directly to prospective candidates. The approach is the same as any service business: understand the audience, design for the conversion that matters most.
What makes a law firm website effective for attracting talent?
Prospective legal talent wants to know three things: what the work looks like, what the culture is, and whether the firm is serious. A website that communicates all three clearly, with specific language rather than generic statements, does more to attract quality candidates than any job posting. The firm's digital presence is often the first impression. It needs to hold up to scrutiny from people who evaluate arguments for a living.
Everything We Built
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