A Custom Website for Vancouver's Most Detail-Obsessed Landscape Builder
How a boutique outdoor design-build company in Vancouver, BC got a landscape contractor website design that matches the quality of their $30K+ custom projects
By Chasen Mushiana, Fractional Marketing Operator | Last updated: April 3, 2026
Source: Beazy Marketing project data, 2026
Built for Every Screen
Responsive Across Desktop, Tablet, and Mobile
Most contractor websites break on mobile. This one was built for every screen from day one.
Desktop
Tablet
Mobile
Why does responsive design matter for your business?
Why Does a Landscape Contractor Need a Premium Website?
Beazy Marketing designed and built a custom WordPress website for Jones Outdoor Living, a boutique outdoor design-build company in Vancouver, BC. The project covered a full custom redesign, 7 service pages, a neighborhood-organized portfolio, and a 10-step process page. The result: an online presence that pre-qualifies serious clients before they ever pick up the phone.
When I first reviewed the original Jones Outdoor Living site, the gap between the quality of their on-site work and their online presence was immediately clear. Nick Jones had spent years building one of the best custom landscape operations in Vancouver. His site looked like a placeholder.
In a city where homeowners search for landscape contractors before they ask a friend, that gap was costing him projects. Every week, a homeowner planning a $40K patio renovation searched "outdoor kitchen Vancouver" or "custom hardscaping contractor," found a competitor with weaker work but a better site, and called them instead.
Jones Outdoor Living needed a landscape contractor website design that could pre-qualify premium clients before they ever picked up the phone. The site had to showcase $30K+ custom projects, communicate Nick's hands-on 10-step process, and position the company as Vancouver's go-to for high-end outdoor construction.
What does this mean for your business?
Who Is Jones Outdoor Living?
Jones Outdoor Living is a boutique outdoor design and build company based in Vancouver, BC. They specialize in custom hardscaping, pergolas, outdoor kitchens, water features, fencing, garden design, and artificial grass. Nick Jones manages every project directly from first call through permits, construction, and handover. They have 15 or more years of industry experience and work exclusively on custom, high-value residential projects.
Jones Outdoor Living is a boutique outdoor design and build company based in Vancouver, BC. They specialize in custom hardscaping, pergolas, outdoor kitchens, water features, fencing, garden design, and artificial grass installation.
Nick's approach is hands-on and relational. He manages every project directly from initial consultation through concept design, permits, construction, and handover. The company's process spans ten structured steps, giving clients a clear roadmap from first call to finished space.
Their completed projects span some of Vancouver's most sought-after neighborhoods: West King Edward, South Cambie, Horseshoe Bay, and more. The work is custom by design. No two projects are the same, and the pricing reflects that.
"Driven by people, integrity, and craftsmanship."
Nick Jones, Founder, Jones Outdoor LivingWhat Was Holding Back a Company With 15 or More Years of Craft Experience?
Jones Outdoor Living had a strong reputation built on referrals, but almost no online visibility. The existing website had no professional portfolio, no founder story, and no process explanation. Homeowners searching for custom landscape contractors in Vancouver could not tell them apart from a general crew taking jobs off Craigslist.
Before working with Beazy Marketing, Jones Outdoor Living relied almost entirely on referrals and word of mouth to bring in new projects. This worked, but it created an unpredictable pipeline and no control over the type of client coming through the door.
When homeowners searched online for custom landscape design or hardscaping in Vancouver, Jones Outdoor Living was not in the results. The website in place did not showcase the portfolio, did not tell Nick's story, and did not communicate what made the company different from a general landscaping crew. A prospective client could not tell they were looking at a company with 15 or more years of craft experience and a process built around their specific project.
Before
- No professional portfolio online
- Referral-dependent with no inbound leads
- Website did not reflect premium positioning
- Nick's background and credentials not visible
- Competitors with weaker work ranking above them
- No clear explanation of the 10-step process
After
- Portfolio structured by project type and neighborhood
- Online presence matching the quality of the work
- Nick's story and credentials front and center
- 10-step process clearly explained for first-time clients
- Service pages covering every offering in detail
- Contact and consultation path built for high-intent leads
BEFORE VS. AFTER
Before
Minimal
online presence
Few
leads from web
Generic
template site
After
7+
custom pages built
9
neighborhoods showcased
Full
portfolio with project photos
If your website does not reflect the quality of your work, every dollar you spend driving traffic is wasted on first impressions that do not convert.
The Rebuild
The Website, Before and After
What Did Beazy Build for Jones Outdoor Living?
A full custom WordPress website with portfolio showcase, 7 dedicated service pages, founder story section, interactive 10-step process, neighborhood-organized portfolio, and a lead generation system designed for high-intent homeowners researching $30K+ outdoor projects.
Every section of the site was designed with one goal: give the right client enough confidence to reach out. Click each deliverable to see what was built and why it matters.
What would this look like for your business?
Portfolio Showcase
How Does a Neighborhood-Organized Portfolio Pre-Qualify Local Clients?
By organizing projects by Vancouver neighborhood instead of just service type, homeowners in West Cambie, Horseshoe Bay, or South Cambie see work done in their area. This builds geographic trust and makes the company feel local, not generic. No competing landscape website case study covers this strategy. It works because proximity is the first trust signal for any homeowner considering a major outdoor project.
When I built the portfolio structure, I could have organized it by service type. Hardscaping. Pergolas. Outdoor kitchens. That is what every other landscape company does. Instead, I organized it by neighborhood. Here is why that matters.
Why this approach is different
Most landscape portfolios sort by service type. That helps the company organize their work. It does almost nothing for a homeowner in West Cambie who wants to see if a company has worked in their neighborhood. Organizing by location answers the first question every local homeowner has: "Have you done this near me?"
What Is the 10-Step Process That Pre-Qualifies Premium Clients?
Jones Outdoor Living follows a structured 10-step process from initial consultation to project handover. Making this visible on the website filters out price shoppers and attracts clients who understand custom work requires time, expertise, and coordination. When a homeowner reads through 10 deliberate steps, they self-select. The ones who are serious stay. The ones who want the cheapest option leave. (Source: Jones Outdoor Living service documentation, 2026)
One of the things that sets Jones Outdoor Living apart is the structured process Nick brings to every project. We made it visible on the site. Clients who understand how custom work gets done are the ones worth talking to.
The Result
What Changed After the Website Launched?
Jones Outdoor Living now has a professional online presence that matches the quality of their $30K+ custom projects. The portfolio is visible by neighborhood, the founder's story builds trust before a call, and the 10-step process pre-qualifies serious clients while filtering out price shoppers. (Source: Beazy Marketing, project delivery data, April 2026)
The site gives prospective clients everything they need to decide before they ever reach out. Premium clients can evaluate the portfolio, read Nick's story, understand the 10-step process, and determine if Jones Outdoor Living is the right fit.
7+
Custom pages built where there were none
9
Vancouver neighborhoods in the portfolio
10
Step process visible to pre-qualify clients
$30K+
Project quality now visible and pre-qualifying online
What Changed Operationally
Where the previous site left prospective clients with more questions than answers, the new site gives them confidence before they reach out. Premium clients can now evaluate the portfolio, read Nick's story, understand the 10-step process, and decide if Jones Outdoor Living is the right fit before they ever pick up the phone.
The result is a digital foundation that matches the quality of what Jones Outdoor Living builds on-site: intentional, well-crafted, and built to last.
What this means for your business
If your website is a template that could belong to any competitor, you are losing the clients who do their research before calling. A site built around your specific work, process, and story converts differently than one that looks like everyone else's.
Questions About Landscape Contractor Website Design
How much does a custom website cost for a landscaping company?
A custom landscape contractor website design from Beazy Marketing typically starts at $3,000 for a service page rebuild and scales based on scope: portfolio size, number of service pages, and custom features like neighborhood-organized project galleries or process pages. A full build like Jones Outdoor Living, with 7 service pages, a portfolio, and founder story, falls in the range most boutique trades companies spend on a single project. (Source: Beazy Marketing pricing, 2026)
How long does it take to build a website for a contractor?
The Jones Outdoor Living website went from kickoff to launch in 4 to 6 weeks. This includes strategy, design, content, development, and revision rounds. The biggest factor is how quickly photos and content are available on the client's end. Contractors who have their portfolio photography ready at kickoff move faster. Those who need to gather assets extend the timeline.
What makes a landscaping website effective for attracting premium clients?
Three things: a visual-first portfolio organized to build geographic trust (by neighborhood, not just service type), founder credibility that explains why the company is worth a $30K+ investment over a cheaper competitor, and a visible process that pre-qualifies serious clients. Generic template sites do none of these well. The result is calls from price shoppers instead of buyers.
Can I update my portfolio after the website launches?
Yes. The site is built on WordPress, which means adding new project photos and descriptions requires no technical skill. You log in, go to the portfolio page, and add new entries with photos and a short description. Beazy also provides ongoing hosting and support if you would rather hand the updates off entirely.
Everything We Built
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