Strive Plumbing & Gas: Building Online Visibility Through SEO and Paid Search
An active plumbing and gas company needed a consistent digital presence to compete with established local names. Beazy runs their SEO and Google Ads.
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The Client
Strive Plumbing & Gas is a residential plumbing and gas fitting company serving Metro Vancouver. They offer a full range of services from emergency repairs to new gas line installations. The business was growing through referrals but needed a stronger online presence to capture searches from customers who had not heard of them yet.
The Challenge
- Plumbing is a highly competitive local search category in Metro Vancouver
- Established competitors have years of domain authority and review volume
- Google Ads for plumbing keywords are competitive. Campaign structure determines whether you get calls or just clicks
- Running organic and paid together creates consistent lead flow month over month
What Beazy Does
- Ongoing SEO: keyword research, on-page optimization, service area pages, technical fixes
- Google Ads management: campaign structure, bid strategy, negative keyword list, ad copy testing
- Monthly performance reviews with actionable recommendations
- Google Business Profile optimization for local pack visibility
- Coordination between organic and paid: both channels working toward the same lead volume goals
The Engagement
Beazy manages Strive Plumbing’s digital marketing on an ongoing basis. SEO builds long-term organic visibility in Metro Vancouver. Google Ads fills the gap while organic rankings grow, ensuring consistent lead flow month over month.
This is the combination that works for trade businesses in competitive local markets: paid gets you calls today, SEO reduces what you pay per lead over time.
Frequently Asked Questions
How much does Google Ads cost for a plumbing company in Vancouver?
Plumbing keywords in Metro Vancouver are competitive. Budget needs depend on the service areas and job types you want to target. Beazy builds campaigns to maximize calls within your budget, not just clicks.
How long before SEO produces results for a plumbing company?
Typically 3 to 6 months to see meaningful movement in organic rankings for service keywords. That is why running SEO alongside Google Ads makes sense at the start: Ads deliver leads now while SEO builds over time.
Does Beazy manage Google Ads for trades businesses?
Yes. Beazy manages Google Ads campaigns for plumbing, HVAC, and other trade businesses in BC. The focus is always on calls and booked jobs, not just impressions or clicks.
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